Web Development Are You Hiring the Right Web Team? 5 Questions You Should Ask Your Web Team   The selection of the proper technology provider to build, market, and host your Website is a critical element in the success of the project. Consider what you should expect from prospective candidates - professionalism, experience, stability, knowledge of your business, and reputation.   View White Paper (PDF) Search and Email Marketing The Case for Search Engine Marketing   There is a pervasive myth among website developers and marketers alike that simply submitting a site to hundreds of search engines will increase its traffic. This is simply not the case. Submission in and of itself does not guarantee that a website will be visible to search engine users.   View White Paper (PDF) Building an Effective Online Sales Channel Through Search Engine Marketing and Permission-Based Email Marketing   There’s a saying that goes, “Launching a website is like opening a business on a dead-end street.” Not a very comforting thought for business owners, but how true it is. The bottom line, whether you’re selling product or offering a service regardless whether the transaction is taking place online or offline, if you want visitors, you must find them,and give them a reason to come.   View White Paper (PDF) Keyword Phrase Selection for Search Marketing   The key to obtaining a high relevant ranking begins with the selection of relevant keyword phrases. The importance of this task cannot be overemphasized. Attaining a high ranking for keyword phrases that searchers are not using is senseless.   View White Paper (PDF) Search Marketing: In-House or Outsource?   Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec malesuada, mi sit amet ultricies tincidunt, metus est ultrices nisl, at imperdiet urna leo vel nisi. Maecenas bibendum cursus ipsum. Integer consequat hendrerit orci. Nam felis. Integer bibendum ligula vitae enim fringilla lacinia.   View White Paper (PDF) The Case for Permission-based Email Marketing   According to a recent Forrester Research Group study, entitled, “Searching for Digital Marketing’s Growth”, online spending is increasingly shifting to email and search engine marketing with roughly half being spent on each.   View White Paper (PDF) Does Your Website Ring Your Cash Register? 5 Questions to Ponder   Businesses often rely solely on online traffic to measure a website's success, but while traffic is an important indicator, the amount of revenue generated as a result of your website is a better indicator. Indeed, the two go hand-in-hand.   View White Paper (PDF) Measuring Your Website ROI   Both businesses and the consumers they serve are demanding more from the online world. Consumers expect more functionality and ease of use. Businesses expect to be able to measure the kind impact their investment in the web as well as online marketing initiatives is having on their business.   View White Paper (PDF) Buying Your Way to the Top: Effective PPC   The concept of paying search engines for placement is not new. The original Pay Per Click model was actually introduced in 1998 by a little known company named GOTO (now Yahoo). The model they introduced back then hasn’t changed much.   View White Paper (PDF) Web Hosting Cost/Benefits of Managed Hosting   According to the Aberdeen Group, nearly 70% of small and medium sized businesses outsource some or their entire web hosting needs. This growing percentage of companies are reaping the benefits of leveraging technology to streamline business operations and automate their business processes to create greater efficiencies by turning to outsourced web hosting.   View White Paper (PDF)