From Search to Sale: Organic and Pay-Per-Click Search Marketing
Our search engine marketing solutions include both organic search engine optimization and pay-per-click ("PPC" or "Sponsored") search engine marketing.
A business should seriously consider both online marketing strategies since each compliments the other. While 80% of clicks on a search results page originate from an organic listing, conversion rates for pay-per-click ads are slightly higher--meaning visitors that originate from pay-per-click ads are more serious. Further, a well managed pay-for placement campaign can provide valuable, and instantaneous insight into the keyword phrases that are most effective. This information can be used in a search engine optimization campaign to ensure the correct keywords are being targeted. Likewise, search engine optimization efforts could be concentrated on more specific keyword phrases while a pay-for-placement campaign being run simultaneously could concentrate on more general terms. |
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| Organic: Search results display on left or more visible area of page. Clicks are free. |
PPC: Search results display on right or under, "Sponsored" heading. You pay for clicks. |
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| Our organic search marketing program starts with a comprehensive consultation and site review. We work with you to identify the top performing keyword phrases for your industry (keywords that are psychologically, emotionally, and intellectualy aligned with the target search user as well as each stage in the sales cycle), then we get to work optimizing your site for these keywords. Our monthly service ensures that your site won't get left behind when the search engines change their ranking algorithms. |
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| Service includes |
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Initial consultation & site review |
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Keyword analysis & development |
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Baseline search engine report |
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Optimization (content, HTML tags, navigation, links) |
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Incoming and outgoing link building |
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Submission to Google, Yahoo, MSN, AOL |
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Submission to major directories |
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Submission to industry-specific directories |
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Submission to forums, blogs, portals, social networking and social media sites |
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Monthly optimization, submission, reporting |
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| Investment |
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Initial investment: $750 - $3,000
Monthly investment: $300 - $850 |
| Note: initial and monthly investment depends on quantity and competitiveness of keywords, range of market (local, regional/small city, regional/large city, state, national), and size of website. |
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| Pay-Per-Click Search Marketing |
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| Like our organic search marketing service, our PPC search marketing service starts with a comprehensive consultation and site review. We work with you to identify the top performing keyword phrases for your industry. We write compelling ads and carefully manage the keyword bidding process to make sure that you don't overpay. Likewise, we make sure that we're targeting keywords that are consistently driving the right prospects to your website. Each month, we carefully analyze the traffic and cost generated by each keyword phrase and use this data to continually drive targeted traffic to your website. |
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| Service includes |
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Initial consultation & site review |
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Keyword analysis & development |
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Google/Yahoo PPC account setup |
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Ad management |
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Keyword and bid management |
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Optimization/Creation of optimized "landing" pages |
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Monthly management and reporting |
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| Investment |
| Initial investment: $350 - $1,500 per PPC engine (depending on quantity of keywords) |
| The monthly investment depends on the amount you budget for clicks each month. |
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Budget for clicks between $1,000 - $4,999: 30% of Monthly Spend (50 keywords)
Budget for clicks between $5,000 - $9,999: 25% of Monthly Spend (100 keywords)
Budget for clicks between $10,000 +: 20% of Monthly Spend (200 keywords) |
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 The Bottom Line
According to a recent Jupiter Research survey, nearly 90% of all new visitors to a website originate from major search engines. Surprising? Probably not. We all know search is huge. And, perhaps more important--your competitors know it too. Whether organic search engine optimization, or PPC search engine marketing, our search engine specialists make it their goal to not simply drive traffic to your website, but instead to drive targeted traffic to your website. Traffic likely to result in real revenue for your company. |
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From Search to Sale: Organic and Pay-Per-Click Search Marketing
- The search engine marketing (SEM) solutions at netStride employ both of these approaches, each of which complements the other.
- The majority of your clicks will come from organic SEM – but conversion rates for pay-per-click (PPC) ads are higher.
- netStride’s PPC campaigns can help you select the best keywords to generate more traffic.
- Organic efforts zero in on very specific search terms, while a PPC campaign generates broader search terms.
Organic Search Marketing
- We begin with a comprehensive consultation and site review.
- So you can attract the most new business, we’ll help you target the keywords your website needs to thrive.
- We optimize your site for those keywords by inserting them strategically into meta-data and content.
- But the relationship doesn’t stop there. We constantly monitor search engine algorithms, so your site stays current.
Service Includes:
- Initial consultation and site review
- Keyword analysis and development
- Baseline search engine report
- Optimization (content, HTML tags, navigation, links)
- Submission to Google, Yahoo, MSN, AOL
- Submission to major directories
- Submission to industry-specific directories
- Submission to forums, blogs, portals
- Guaranteed rankings
- Monthly optimization, submission, reporting
Investment
- Initial investment: $750 to $3,000
- Monthly investment: $300 to $750
- Investments depend on quantity and competitiveness of keywords, range of market, and size of website.
Pay-Per-Click Search Marketing
- Your PPC campaign also begins with a comprehensive consultation, site review, and keyword selection.
- We write compelling ads that draw visitors to your site.
- Don’t worry about overpaying. We’ll manage the bidding process for you.
- Every month, we’ll drive targeted traffic to your site using traffic- and cost-analysis.
Service Includes:
- Initial consultation and site review
- Keyword analysis and development
- Ad management
- Keyword and bid management
- Creation of optimized “landing pages”
- Monthly management and reporting
Investment
- Your monthly investment depends on what you budget for clicks.
- Initial investment: $350 to $1,500 per PPC engine (depending on quantity of keywords)
- Budget for clicks between $1,000 and $4,999: 30% of monthly spend (50 keywords)
- Budget for clicks between $5,000 and $9,999: 25% of monthly spend (100 keywords)
- Budget for clicks between $10,000+: 20% of monthly spend (200 keywords)
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