Search Marketing
With nearly 70% of Google searches being performed by people looking for local businesses, and 92% of those searches ultimately resulting in a sale, search is huge--especially if you're a business with a local market reach. Our organic search marketing services (also called, "SEO") focus on the local market (city, county, region) and also includes Google Places Pages. We focus on the "natural" left side search listings (as opposed to paid, sponsored search) because 92% of clicks originate from natural listings. Our SEO service is straight forward and pricing is based primarily on a keyword's level of competition as indicated by the keyword's monthly search frequency on Google. Most companies who provide search marketing services don't like to publish their prices, but we think that's silly. There's nothing complex to pricing this service. Besides expertise, successful search optimization is a matter of devoting the necessary time to the task. And that factor depends on the keyword phrases themselves--how many, and how competitive.
What we do
Our organic search marketing program starts with a comprehensive consultation and site review. We then work with you to identify the top performing keyword phrases, and we perform a competitive analysis for your industry. Then we get to work optimizing your site for those important keywords. All of this combined due diligence ensures that we are able to design and execute a comprehensive, customized search marketing program that optimizes your site’s content, structure, format and usability. Our monthly service ensures that your site won't get left behind when the search engines change their ranking algorithms.
Keyword Research
We work with you to identify top performing keyword phrases for your industry--keywords that have a history of being used by your target audience. Ones that are psychologically, emotionally, and intellectualy aligned with the target search user as well as each stage in the sales cycle. We like to call these your "trophy words". Our keyword analysis doesn’t stop there. It extends into identifying more specific vertical and lateral keyword markets as well as all popular variations that are used in combination as a keyword phrase. At the end of the day, our goal is to end up with between 5-10 high performing, relevant keyword phrases. This doesn't mean your site won't rank for additional phrases and variations. It just means that our efforts will be concentrated on those trophy words. If your budget is limited, you can simply opt to concentrate on one or two trophy words. This allows us to work with virtually any budget.
Competitor Analysis
Your competitors are an important part of the search marketing equation. Knowing how much market share they have as well as where they rank and for what terms allows us to properly assess the strength and weaknesses of their websites and that provides valuable insight into what is needed to beat them. So, we make sure we know who they are and we keep an eye on them and include then in monthly ranking reports. This allows you easily keep an eye on them as well.
Content Optimization
Thoughout the various algorithm changes pushed throughout the year by Google, Yahoo, and Bing, content always remains one of the most important relevancy factors in where your site ranks. We work with your site on an ongoing basis, to make sure your site's content as well as the structure and architecture, and the title, description, and other tags are fully optimized.
Link Building
Link building is a critical part of online marketing. It allows your site to truly become relevant in the eyes of the search engine. Google, Yahoo, and Bing all continually monitor the number of incoming links to a site. Each incoming link is a vote of confidence. We work to place your site on industry specific directories, and other relevant web properties.
Monthly Ranking Reports
We keep you in the loop with an easy-to-read monthly ranking report so you can keep tabs on where you're ranking for your Trophy Words as well as where your competitors are ranking.
Google+ Local Page (formerly "Google Places")
As a local business, having prominent exposure with a Google+ Local Page is of paramount importance. In fact, a well optimized Google+ Local Page will often rank higher than your own website. This is because Google has a vested interest in crawling and ranking their own product first. An effective Google+ Local Page, then, has become a gateway to your own site. A well optimized Google+ Local Page is therefore a crucial first step in a local search marketing campaign.
Setting up and maintaining a Google+ Local Page takes time both initially and ongoing. Ideally, a profile should be set up for each location you serve. Content needs to be updated frequently. Since most businesses either don't claim the Google+ Local Page or do not update it, doing so will give your business a definitive edge over your competitors.
