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Web

Beautiful, functional, mobile-responsive websites that drive revenue to your bottom line by attracting your target audience. More

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Apps

Web and cloud based applications custom developed to help you run your business and improve efficiencies. More

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Search

Search Engine Optimization (SEO)

Our organic search marketing service focuses on the local, regional, and national markets. We start with a comprehensive consultation and site review. We then work with you to identify the top performing keyword phrases, and we perform a competitive analysis for your industry. Then we jump in and aggressively optimize and promote your website using approved, best practices techniques both on and off your website. We help your website to climb in the rankings, and then we work monthly to improve and defend your positions.


Research

We work with you to identify top performing keyword phrases for your industry–keywords that have a history of being used by your target audience. Ones that are psychologically, emotionally, and intellectually aligned with the target search user as well as each stage in the sales cycle. We like to call these your “trophy words”. Our keyword analysis doesn’t stop there. It extends into identifying more specific vertical and lateral keyword markets as well as all popular variations that are used in combination as a keyword phrase. At the end of the day, our goal is to end up with between 5-10 high performing, relevant keyword phrases. This doesn’t mean your site won’t rank for additional phrases and variations. It just means that our efforts will be concentrated on those trophy words. If your budget is limited, you can simply opt to concentrate on one or two trophy words. This allows us to work with virtually any budget.

Deliverables

  • Keyword Analysis
  • Competitor Analysis

On-Page SEO

On-Page SEO involves techniques that are applied directly to your website.

Deliverables

  • Re-write and optimize all existing meta tags (title, keyword, description) for all pages
  • Fix and optimize incorrect URL structures
  • Optimize page headings (H1, H2, etc.)
  • Optimize all internal links
  • Create and submit Google site map
  • Optimize existing content
  • Development of new, highly optimized content (top quality fresh content)

Off-Page SEO

Off-Page SEO involves techniques outside the boundaries of your website. Off-Page SEO is important because it provides the search engine with a tangible factor to use in order to gauge how the outside world perceives your website and your business. Our Off-Page SEO service is designed to establish a very strong foundation of links and web presence.

Deliverables

  • Massive link reinforcement: development of multiple tier backlinks
  • Guest content posting
  • Press release posting
  • Video creation and submission
  • Local, regional, national directory submission

Identify and fix Google penalties

In the past few years, there have been countless algorithm updates from Google that has made it more difficult to achieve—and defend good rankings.  The most notorious of these updates are codenamed “Panda” and “Penguin”. These aggressive updates have essentially blacklisted and flagged many websites that don’t meet their criteria. It doesn’t take much to feel the wrath of Google’s penalties and that means the chances are good that your own website is suffering from one or more penalties.  This is what we’ll do:

Deliverables

  • Identify and fix Google penalties (Penguin, Panda, etc.)
  • Submit site for re-inclusion to Google’s index

Claim Google+ and other local places

As a local business, having prominent exposure with a Google+ Local Page is of paramount importance. In fact, a well optimized Google+ Local Page will often rank higher than your own website.  This is because Google has a vested interest in crawling and ranking their own product first. An effective Google+ Local Page, then, has become a gateway to your own site. A well optimized Google+ Local Page is therefore a crucial first step in a local search marketing campaign. Setting up and maintaining a Google+ Local Page takes time both initially and ongoing. Ideally, a profile should be set up for each location you serve. Content needs to be updated frequently. Since most businesses either don’t claim the Google+ Local Page or do not update it, doing so will give your business a definitive edge over your competitors.

Deliverables

  • Claim and Google+, Bing, Yahoo Local pages
  • Set up and maintain profile

Climb & Defend

Our  “Climb & Defend” program is designed to produce consistent promotion and lift, and to perpetually defend and improve top rankings for your target keyword phrases. Because landing on page one of Google’s search result pages is generally the result of a sustained campaigns over several months, we will perform both On-Page and Off-Page SEO on an ongoing basis.  

Deliverables

  • Claim and Google+, Bing, Yahoo Local pages
  • Set up and maintain profile

Comprehensive Reporting

Comprehensive reporting delivered to your email and also available on-demand, 24/7 so you can easily track and analyze your search engine rankings, including back links. We’ll also integrate your reports with Google Analytics in order to show you the number of visits to your website from your specific keywords. You get deep insight into your website traffic and marketing achievements.


In a nutshell

  • We identify the top “trophy” keywords that will bring you the most new business.  We make sure the keywords we are targeting for your website are the ones that are being used by your potential customers
  • We improve your rankings, and then we defend those rankings each and every month.
  • We provide detailed reports each month so you can stay apprised of our work, and  your progress.
  • We use only approved, “white hat” SEO techniques to get your website to rank. This means your website will never be blacklisted by Google.
  • We stay up to date on all of the Google algorithm updates. This means that we are able to maximize our SEO efforts and concentrate on improving your rankings.
  • We keep an eye on your competitors