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Case Study: Pharmaceutical Sales Tool

Vertical:

  • Pharma

Technologies:

  • PHP
  • Database
  • Mobile
  • Back-end
  • Front-end

The Opportunity

Our client is a digital provider of continuing education credits for health care specialists. Their customer was a major pharmaceutical company that needed an interactive sales tool for their sales teams to use on sales visits with medical providers during the launch of a brand new drug. 

What We Did

We developed an interactive mobile-friendly app primarily used on tablets that provided comparison drug data on the new drug versus drugs already on the market. The app allowed for a variety of data presentation modes and models and allowed for the ability to import and export data.

The Result

The sales team was able to successfully leverage the power of the app to introduce the new drug to medical providers and gave them a powerful sales and marketing presentation tool to back up their sales initiative.